Over the last year or so there’s been growing evidence that the UK is rejecting some services run on £1.50 per minute premium telephone numbers. Many who promote the numbers or host there own service are seeing dramatic improvements in migrating over to £1.00 and 60p premium numbers.

As expected there has proven to be a greater response in using lower tariff 50p, 60p, 75p and £1.00 tariffs as they attract callers to the service then extend the conversation to make up for the reduced revenue received from the premium phone line is what most premium rate promoters are adopting in replacement for having shorter calls from fewer callers that generate more revenue per minute however require a greater thro put of users.

Surely a trend that is likely to continue? What do you think?