I find lot of Premium Rate & SMS Competition Lovers still find it hard to acknowedge that calls to ITV Plays & ITV’s The Mint programme and others cost the caller 75p per entry and NOT the old fashioned 75p per minute. The line simply bills you the fixed fee, in this case 75p and so as soon as you conect you could stay on for 15 minutes or 15 seconds as the only premium rate charge will be 75p.

Be warned though! Due to premium rate addicts you’re only allowed to enter the Mints Competitions 150 times in a 24hr a period!