Business directory Yell has chosen Premium SMS Provider WIN to provide the software platform for its new 118 24 7 TextBack service. 

The 118 24 7 TextBack service allows consumers to text simple directory enquiry requests for classified business information then receive a text response containing an embedded link to call the business telephone number directly.

The service is operated 24 hours a day, 7 days a week by the same team that handles the 118 24 7 telephone directory service. In December 2008 Texperts was Bought By 118 118 to provide this service.

Mark Canon, president of new media for Yell UK, said: “For occasions when making a phone call isn’t appropriate, 118 247 TextBack makes it easy to locate and call a late-night taxi, nearby restaurant, or find out film timings. We expect it to be a very popular and useful way for consumers to contact our database of more than 2.3 million businesses.”

SMS Provider WIN already handles more than one million customer interactions a day for other customers will manage the behind-the-scenes text element of the service for Yell. WIN’s cross-network text-message platform will route enquiries and responses to and from 118 24 7 advisors in one of Yell’s UK call centres in Bristol or Newport.

The text message response containing the requested information will cost the caller £1. Any texts that 118 24 7 needs to send to clarify the consumer’s specific request will not incur a charge. WIN will also handle all the behind the scenes billing associated with the service on behalf of Yell.

The new TextBack service will be highlighted in a forthcoming TV, radio and online advertising campaign for 118 24 7.

Story Source: www.160characters.org / Author: Mike Greenville.